Coupons
Build percentage, fixed-amount, free-shipping, and BOGO discount codes, control who can use them and when, and track redemptions.
A well-timed discount can be the difference between an abandoned cart and a completed sale. The Coupons screen lets you build a promotion in a couple of minutes and see exactly how much it earned you.
Go to Marketing → Coupons.
What you get
- Four discount types — percentage off, fixed amount off, free shipping, or Buy 1 Get 1 (BOGO).
- Usage controls — a minimum spend, a total redemption cap, and a per-customer cap, all optional.
- An active window — a start and end date; the code switches itself on and off, no manual action needed.
- Vendor scoping (marketplace stores) — tie a coupon to one vendor's products or make it storewide.
- Live KPIs — active coupons, total redemptions, and total discount given, updated as customers redeem.
The discount types
| Type | What it does | Best for |
|---|---|---|
| Percentage off | Knocks a percentage off the basket — 10%, 20%, 50% | Clearances, seasonal pushes, new-customer welcome codes |
| Fixed amount off | Deducts a flat currency amount from the order total | Rewarding high-spend customers, e.g. "₹200 off orders above ₹1,500" |
| Free shipping | Removes the shipping charge entirely | One of the highest-converting incentives in online retail |
| Buy 1 Get 1 (BOGO) | Labelled "Buy 1 get 1" in the discount-type picker, described as "Free item when condition is met" | Clearing slow-moving stock, driving up basket size |
BOGO's backend support is unclear
BOGO appears as a selectable discount type — with its own filter chip and row colour in your coupon list — only in the newer dedicated coupon editor. It still asks you to enter a plain discount value the same way percentage/fixed-amount codes do, with no separate "buy X, get Y" quantity configuration. Treat it as new and unproven: save a test BOGO coupon and check it behaves as expected at checkout before relying on it for a live promotion.
Building a coupon
Start a new coupon
From the Coupons screen, click New coupon. This opens a dedicated coupon editor.
Set the code
Type a memorable code — something like WELCOME20 — or click Generate to get a random
code automatically. Codes are automatically uppercased and stripped of spaces. Once a coupon is
saved, its code cannot be changed. In the dedicated coupon editor, a status label next to the field
updates as you type: checking…, then available or code already in use — fix the code
before saving if it comes back taken.
Choose the discount type and value
Pick % off, ₹ off, Free shipping, or Buy 1 get 1. For all but free shipping, enter the discount value (a percentage can't exceed 100%).
Set spend and usage limits
- Minimum order value — only apply the discount once the basket crosses a threshold, protecting your margins on small orders.
- Total usage limit — cap how many times the code can be redeemed overall (e.g. first 200 uses).
- Limit per customer — cap how many times one customer can reuse the code (leave blank for unlimited).
Set the active window
Pick a start date and an end date. Both must be today or later — the platform won't let you schedule a coupon into the past. The code activates and expires automatically at those dates.
Scope the coupon (marketplace stores only)
If you run a multi-vendor marketplace, store-level admins can scope a coupon to Storewide or to one specific vendor. Vendor users don't see this control — their coupons are scoped to their own products automatically.
Save
Click Save. The coupon appears in your coupon list immediately, active if its start date has already arrived.
Fields you'll see but that aren't saved yet
The coupon editor also shows a description field, a maximum discount cap, a product/category scope selector, and a customer-eligibility selector (all customers / new customers / segments). These are visible in the form but are not yet sent to the server when you save — treat them as not-yet-persisted rather than working restrictions.
Your coupon list
The list shows every coupon with its code, type, current value, a usage bar (redeemed vs. limit), its active window, and its status (Active, Scheduled, Expired, or Disabled). Use the tabs to jump straight to one status, or the search box and type filter to narrow a long list. Store-level admins on a marketplace also see a scope column showing which vendor (or "storewide") each coupon belongs to, plus a separate Coupon Scope filter dropdown — All scopes, Store-wide only, or Vendor-specific only — that narrows the whole list instead of just labelling each row.
Click a coupon's code to copy it. Click anywhere else on the row to open a read-only detail view showing its full conditions, validity countdown, and recent redemptions (who used it, on which order, and how much they saved).
Editing, pausing, and deleting
Open a coupon's row menu to:
- Edit — opens the same editor you used to create it, pre-filled.
- Enable / Disable — pause a coupon without deleting it; it stops applying at checkout until re-enabled.
- Delete — removes the coupon permanently.
You can also select multiple coupons with the checkboxes and enable, disable, or delete them in bulk from the bar that appears above the list.
Duplicate isn't wired up yet
The row menu also shows a Duplicate option. Clicking it currently only shows a "coming soon" message — it does not create a copy of the coupon. To reuse a coupon's settings today, open it and manually re-enter the same values under a new code.
Export doesn't produce a file
The export CSV button in the masthead shows a "Coupons ledger exported" success message, but no file is actually generated or downloaded. Don't rely on it to pull your coupon list into a spreadsheet — for now, copy the figures you need from the screen directly.
Coupon analytics at a glance
The top of the Coupons screen shows four numbers that update as customers redeem your codes:
- Active — how many coupons are live right now, plus how many more are scheduled to start.
- Redemptions — total redemptions across every coupon, all time.
- Discounted — the cumulative discount amount you've given out.
- Avg. discount — the average amount saved per redemption.
Use these to judge whether a promotion is earning you more in incremental sales than it costs you in margin.
Plan limits
Higher-tier plans unlock more simultaneously active coupons. If you're near your plan's limit, a hint bar above the list shows how many you've used and links to Billing to upgrade. Coupons that exceed your plan's limit show a locked status until you upgrade or disable others.
Next steps
- SEO, GEO & AI-Engine Optimisation — get found by shoppers before you need a coupon to convert them.
- Plans & Billing — check or change your coupon limit.