SEO, GEO & AI-Engine Optimisation

Control how Google, social platforms, and AI assistants see, display, and describe your store.

Every month, millions of people search for products on Google without ever seeing an ad. If your store's pages don't appear in those results, you're invisible to them — and you can't pay your way into every search. The SEO & GEO screen gives you one place to control how Google sees your store, how your links look on social media, and — increasingly — how AI assistants describe your brand when someone asks them for a recommendation.

Go to Marketing → SEO & GEO (labelled just SEO in the new admin sidebar).

Why this matters

A live SEO Health Score at the top of the screen grades your current setup out of 100 across eight checks, and turns each failing check into a one-click Quick Win you can jump straight to.

Search basics (Meta)

Write the title and description that appear under your store name in a Google result:

The screen shows a live character count against each recommended range as you type.

Social share cards

Whenever anyone posts a link to your store on WhatsApp, X, or Facebook, this card — not a blank box — appears as the preview. Upload one social image and write a short title and description for it; these are separate from your search meta title/description so you can tune each channel independently.

For X (Twitter) specifically, choose a Twitter Card type (a compact summary, or the larger summary-with-image), and optionally add your store's own @handle and the @handle of whoever should be credited as the content's creator — both help X attribute the card correctly.

Live previews

As you edit, a Live Previews panel shows a mock-up of a Google search result and your social share card, updating from the meta title/description and social image you've entered so far — no need to save first or open an incognito search to check your work. On wide screens it's a sticky column next to the form; on narrower screens, click View previews in the top bar to open it as a drawer instead.

Structured data

Tell Google what kind of business you are using one of three ready-made templates:

• Organization
• Local Business
• Website

Applying a template fills in a JSON-LD structured-data block, which you can also hand-edit directly. Google uses this to power rich results — opening hours, address, and search actions shown directly in the results page, before anyone clicks through.

Indexing controls

Decide which pages Google is allowed to crawl (the robots directive), whether your sitemap is active (it should be — this is how Google discovers every product and category page automatically), and set a canonical URL to stop the same product appearing at two different addresses and splitting your ranking.

GEO targeting

Select the region (country/state, via a searchable list), a place name, and optionally precise latitude/longitude coordinates for your store. This signals to search engines that your results are most relevant to people in those locations — important if you trade locally (e.g. Tamil Nadu only) or ship internationally and want to capture buyers in specific markets.

AI-Engine Optimisation (AEO)

This is the newest frontier. When someone asks an AI assistant "what's the best eco-friendly clothing brand in India?", the assistant pulls from a web of sources to build its answer. The AEO panel lets you:

• Opt in to AI crawler access — a toggle that permits GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and similar AI crawlers to index your store.
• Write an organisation description — in your own words, used in structured data and in an llms.txt file AI engines can read.
• Add "same as" URLs — canonical links to your profiles on Facebook, LinkedIn, Wikidata, and similar, so AI engines can cross-reference who you are.
• Build an FAQ library — question/answer pairs that render as FAQ structured data and in llms.txt, teaching AI tools what you sell, your return policy, and your story.
• Add Brand Q&A pairs — canonical prompt/response pairs that reduce the chance of an AI tool hallucinating facts about your brand.

Merchants who set this up now have a head start as AI-driven discovery grows.

Saving your changes

Edit any section, then click Save — a save bar appears at the bottom of the screen whenever you have unsaved changes, with a Discard option next to it if you want to back out.

Next steps

• Coupons — pair strong search visibility with a discount to convert new visitors.
• Marketing Programs (Roadmap) — what's coming next for growth beyond SEO and coupons.